Written by Now that we are talking about a landing page, picture yourself searching for something over the internet. There have been studies which show facts about where peoples eyes go once their sense of sight lands on a specific page in your website. They have incorporated these web page areas as part of a heat map.
The first thing that people do, at least in Western cultures, is their eye will go to the top left hand corner of the page. Thats where their eyes are going to go first. Thats really important. Obviously its going to depend and vary, based on what the outcome is for the page. You can do some landing page testing on this one. If its an opt in page, you probably want to have a headline or something like that up there and maybe a web video production, so your eyes are automatically attracted up to that corner of the page.
It might be different from an SEO services website if it is an e-commerce website. Usually when people look up in that top left hand corner, its going to be a logo. That is just what youre familiar with. Thats an important factor. When building a page, you want to give things that people are familiar with. Dont make them have to think things, dont hide the navigation, dont think youre doing something fancy. The user who is visiting your web page, just imagine them as a little Homer Simpson, theyre super lazy, you want to make things as easy for them as possible.
Anticipate that viewers always go to the upper left hand corner. Afterwards, they just drag their eyes to the spots where their attention could be drawn. These attention drawers could be pictures and videos. If you observe keenly, a landing page nowadays show a video front and center. As a viewer, when my eyes are caught by a picture of a video and I see the big fat play in the middle of it, I end up pressing play. This is just similar with the direct response material. Usually, the viewers eyes will scan directly beneath the image. With this, ensure that you have a got a text underneath the image. This is because after we look at an image, our eyes directly go down.
These are just some of the great points that people can use when constructing a landing page for their respective websites. In here, you can also track the presence of blue underlined links that show you exactly what people are used to seeing in a web page. This browser is the most famous among all. People are familiar with what this browser presents. When they see a blue underlined link, they suppose that it is clickable. This is something online searchers are used to doing for so many years. Depending on what your SEO company site is, occasionally you might do something fancy for branding. A piece of advice though present your site in the way that online searchers are used to because this will avoid confusion on their part.
